Summary:
Create a completely new visual identity for an interactive creative museum for children. The client wanted their new branding to boost their footfall and convey the message of the museum, whilst being exciting and accessible for the audience.
What the client needed:
The client wanted their new visual identity to have design system so all their touch points would quintessentially be them, from the name tags and staff t-shirts to the way finders and the flyers seen off site. They wanted their own personality and it needed to be flexible and work across a broad range of things from print through to digital.
The Process:
🛡️ Moodboarding
🛡️ Creative direction
🛡️ Logo suite development
🛡️ Colour & typography choices
🛡️ Brand guide
🛡️ Website layout/build
🛡️ Posters, social media avatars, banners and posts, merch
The Outcome:
See the final results below...